Expanding a Monster Legacy

To support the No. 1 Traditional IPA in Texas, we launched a bold new marketing campaign that deepened the brand's world that expanded the beloved Hopadillo brand into a full universe of monsters. Each new SKU introduced a fresh take on the iconic Hopadillo complete with its own custom-designed monster and rich backstory. From creative direction to new packaging and merch, we brought these characters to life across every consumer touchpoint.