After following trend reports, there was a clear understanding that better-for-you was a trend that wasn’t going away any time soon. In an effort to give consumers what they wanted, we decided to re-vamp our entire line of cold dispensed beverages.

Pure Craft Beverages, as you know it today, started off as a complete brand overhaul and product re-position in the marketplace. I worked with the R&D team to reformulate the products to be better-for-you. Once the craft soda line successfully launched, our team began working on a line extension to offer fresh bubbler beverages for Foodservice that were made with real sugar, natural flavors and real fruit juice.