7-ELEVEN
Working as a collective with Sunny Sky and 7-Eleven’s management, I lead innovation efforts to bring exciting beverages to the customer’s in-house programs with the goal of maintaining consumer focus on Slurpee, Big Gulp and their coffee program.
7-ELEVEN Proprietary Brands
Worked with internal R&D and the 7-Eleven team to create proprietary beverages and 360 programs to promote in-store.
Products launched include:
Big Gulp Sweet & Unsweet Tea
Quake Slurpee
Slurpee Pouches
Slurpee Social Media Pulse Program
Ooey Gooey Lemon Bar
Dad’s Hawaiian Shirt
Pumpkin Pecan Waffle
NERDS Slurpee
With the help of Ferrera Candy Company and the team at 7-Eleven, we were able to launch NERDS Strawberry Grape Slurpee.
https://csnews.com/7-eleven-debuts-nerds-flavored-slurpee-time-back-school
https://www.bustle.com/p/nerds-slurpees-at-7-eleven-combine-your-two-favorite-nerds-flavors-18708492
Jarritos Slurpee & Fountain
7-Eleven was the first company to ever launch Jarritos as a beverage outside of the infamous glass retail bottle. As a licensed brand of Sunny Sky’s, my team worked with the Jarritos parent company, Novamex, and their creative agency to develop all products and marketing assets for the successful launch of both fountain and frozen programs.
https://corp.7-eleven.com/corp-press-releases/12-13-2019-7-eleven-is-first-to-offer-jarritos-craft-soda-as-fountain-drink
https://www.foxbusiness.com/lifestyle/7-eleven-reviving-jarritos-mexican-soda-this-time-exclusively-as-big-gulp-fountain-drink
https://www.delish.com/food-news/a22167669/7-11-jarritos-mandarin-slurpee-flavor/