THE HERSHEY COMPANY
The Hershey Company was by far the largest partnership I managed while at Sunny Sky Products with over 9 brands under the licensing agreement with HERSHEY’S, JOLLY RANCHER and REESE’S being the top three. The products under the HERSHEY licensed brand agreement were a key focus for Sunny Sky Products as they all proved to be highly sought after and strong sellers.
HERSHEY’S
Just like the candy, HERSHEY’S beverages are globally recognized. Sales for our licensed HERSHEY beverages spanned 5 continents with over 50 approved territories.
At Sunny Sky Products, I was integral part of increasing brand awareness for the beverages, launched new flavors both domestically and internationally and expanded efforts into Foodservice with the latest success at Auntie Anne’s.
JOLLY RANCHER
JOLLY RANCHER Slush was an early on favorite in Sunny Sky’s product portfolio. Even though I was not there for the initial launch of the licensed products, I was able to take the brand to new heights over the last 4 years.
Since 2016, we were able to execute many line extensions by adding new frozen flavors like Hotties and Sugar-Free, a new line of flavored Cotton Candy and expand into Foodservice with cocktails and flavored lemonades.
REESE’S
Outside the launch of UPOURIA, launching REESE’S Flavored Cappuccino was another career highlight. It was the largest single item launch for Sunny Sky Products generating more revenue in its first 3 months after launch than any other item in the company’s portfolio.
In October 2019, it was announced that REESE’S Flavored Cappuccino won CSP’s Retailer Choice Best New Product for Foodservice – Coffee Bar.
Additional Brands
Under the umbrella of The HERSHEY Company, I was able to manage additional licensed brands like ALMOND JOY, YORK, HEATH, WHOPPERS, TWIZZLERS and BUBBLE YUM. The products ranged from flavored cappuccinos, frozen beverages, and many food applications for Foodservice.
