Hi, I’m Emily!
I’m a strategic, results-driven marketer with 15+ years of experience focused on building iconic, consumer-first brands in the food, beverage, and lifestyle sectors. I blend creative vision with data-driven insights to craft compelling brand narratives and breakthrough campaigns. Leading with integrity, I energize cross-functional teams and foster a culture of innovation.
Throughout my career, I’ve driven high-impact initiatives for brands such as Anheuser-Busch, The Hershey Company, Ferrara Candy Company, and developed innovative retail programs for the Houston Astros, 7-Eleven, HEB, Kroger, Walmart, and Costco. Currently, as Senior Brand Manager for Karbach Brewing at Anheuser-Busch, I bring passion and strategic thinking to fuel innovation and growth in the beverage and alcohol space.
CAREER ACHIEVEMENTS
Highlights include:
Led acquisition and rebrand of ZiegenBock to drive 20% YOY sales growth
Houston Astros x Karbach sold out apparel partnership featuring Love Street (2024) and Hopadillo (2025)
Nominated for Houston Business Journal’s Women Who Mean Business Award, 2024
Introduced Karbach Ranch Water, ranked as the #2 family innovation in the US beverage market
Launched Reese’s Cappuccino, Best New Product in the coffee space
Spearheaded innovation to revitalize 7-Eleven’s dispensed beverage category driving growth and consumer sentiment among Slurpee, Cappuccinos and partnership beverages.
